Founded in 2007, the company name was inspired by a young promising stallion called … Winningmood. As my dream was to combine my leadership experience with my passion for horses to the benefit of all those who want to bring the quality of their leadership level to a new winning level, I felt this was a very appropriate choice.

Walter holds a degree in commercial engineering (VUB, Solvay). Walter spent a large part of his career with Unilever, where he began as a management trainee in sales and then quickly moved up to management and top positions in both marketing and general management, in Belgium, The Netherlands and France. He was the Chairman of Unilever Belgium from 2003 until 2005. Thereafter, he was SVP Marketing at Belgacom from 2005 until 2007
From 2002 to 2007 Walter was president of UBA, the Union of Belgian Advertisers and in 2004, was awarded the title of Master Marketer. He is also one of the writers of the ‘Marketing Manifest – nation branding Belgium’, which was published in 2009.

Walter gives strategic advice to various companies

Walter has an office at Cockerillkaai, with a beautiful view on the river Schelde, ideal for 1 to 1 coaching or smaller team meetings
For bigger groups and exercises with horses Walter invites you in Schelle, where the horses home is, in an authentic old-style barn. A lot of exercise spaces have been created to practice 'leadership' with horses, and a swimming pool is foreseen (if weather allows)

“The mood always lightens after a win.
People are nicer, the food tastes better, practice is a lot more fun”


... Inspiring leaders to become true winners
.... with horses as a source of inspiration
..... benefiting their own and company’s reputation

Taidy, the 27 year old French warmblood, gelding
Wytse, the 6 year old, beautiful black Frisian horse
Wannabee Z, 9 year old mare, granddaughter of famous Darco
Lovebee W, 1 year old foal of Wannabee Z, by Deauville
Rivera, 14 year old mare (Quidam de Revel x Landgraaf), full sister of Verdi

More recently (in 2010), and given the growing demand from customers, I also started breeding horses, with a long term vision to sell healthy horses with beautiful appearance, robust character and excellent jumping quality.

One foal has been born in 2011, Lovebee W
3 are planned to be born in 2013

Wannabee Z (mother of Lovebee W) is expecting a foal from Toulon early July
Rivera van de Donkhoeve M, full sister of Verdi (Olympic Silver in London) is expecting a foal from Toulon early July

“The essential joy of being with horses is that it brings us in contact with the rare elements of grace, beauty, spirit, and fire.”

- Sharon Ralls Lemon


We have a variety of horses, from various studbooks with different characters, ages and colors. They will help you to identify your strengths and weaknesses, acting as a real mirror.

“Losers live in the past. Winners learn from the past and enjoy working in the present toward the future.”

- Vince Lombardi


Leading and Coaching people are two of the most rewarding challenges for a leader of a team. Whatever your problem is, Walter can help you as an individual or a team. It is lonely at the top and Walter can help you, in a 1 to 1 conversation, acting as a sounding board, to give you a better or at least new perspectives.
As a former CEO he knows exactly what you need in order to build an excellent team.

“Winning isn't everything, but the will to win is everything.”

- Chris Bosh


We have various programs , ranging from a 1 or 2 day initiation session to a 4 or 5 day program. The program will be based on your company’s need, tailor-made, and can allow for dedicated management sessions and activities. Catering during the day is foreseen.

Dinner and hotel accommodation can be organized if needed.

My partner, Evy Macquoy, is an expert in shiatsu (both human and equine), and we can introduce elements of this oriental practice in the program. (

“Amat victoria curam” or “No victory without effort”


Walter works for akkanto since 2007. He is secretary-general of Private Investors for Africa ( but he also advises other customers on their communication projects, particularly reputation management. akkanto is the exclusive associate of the reputation institute (

Koekoekstraat 130

+32 (0) 472 50 50 05
Follow me on Twitter