“The mood always lightens after a win. People are nicer, the food tastes better, practice is a lot more fun”

Our Story

Founded in 2007, the company name was inspired by a young promising stallion called … Winningmood. As my dream was to combine my leadership experience with my passion for horses to the benefit of all those who want to bring the quality of their leadership level to a new winning level, I felt this was a very appropriate choice.

Walter holds a degree in commercial engineering (VUB, Solvay). Walter spent a large part of his career with Unilever, where he began as a management trainee in sales and then quickly moved up to management and top positions in both marketing and general management, in Belgium, The Netherlands and France. He was the Chairman of Unilever Belgium from 2003 until 2005. Thereafter, he was SVP Marketing at Belgacom from 2005 until 2007 From 2002 to 2007 Walter was president of UBA, the Union of Belgian Advertisers and in 2004, was awarded the title of Master Marketer. He is also one of the writers of the ‘Marketing Manifest – nation branding Belgium’, which was published in 2009.